Marketing for Nonprofit Organizations: Insights and

Marketing for Nonprofit Organizations: Insights and Innovations

Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission.

Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.
Country USA
Brand Oxford University Press, USA
Manufacturer Oxford University Press
Binding Paperback
UnitCount 1
EANs 9780190615444
ReleaseDate 0000-00-00

Marketing for Nonprofit Organizations: Insights and Innovations