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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

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Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions
- Used Book in Good Condition
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you:

-- Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers.

-- Select the right advertising media to achieve your marketing goals

-- LOHAS: a new lifestyle segment that's changing everything

-- How to plan and organize "bandwagon" Boomer events and promotions

-- Exceptional opportunities for reaching Boomers through the Internet.
Country USA
Brand Paramount Market Publishing, Inc.
Manufacturer Paramount Market Publishing, Inc.
Binding Paperback
ItemPartNumber 43187-44889
EANs 9780976697350
ReleaseDate 0000-00-00

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