Marketing to Mindstates: The Practical Guide to Applying

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing

Your nonconscious mind will filter out more than 99 percent of marketing you â€œseeâ€ today. Traditional marketing simply doesnâ€™t work in todayâ€™s complex world. To reach todayâ€™s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviorsâ€”a process called Behavior Design.

In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.

With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customersâ€™ nonconscious to drive new behaviors and topline growth.
Country USA
Manufacturer Lioncrest Publishing
Binding Kindle Edition
ReleaseDate 2018-10-30
Format Kindle eBook

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing