Books > Self Service > Special Features Stores > 34875086-8a6a-4dfe-b095-4d85fb30b3ba_0 > 34875086-8a6a-4dfe-b095-4d85fb30b3ba_1301 > New, Used & Rental Textbooks > Business & Finance > Marketing
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Product ID: 0230378196
Condition: New
Payflex: Pay in 4 interest-free payments of R708.25. Read the FAQ
R 2,833
includes Duties & VAT
Delivery: 10-20 working days
Ships from USA warehouse.
Secure Transaction
VISA
Mastercard
payflex
ozow
Product Description
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Technical Specifications
Country
USA
Height
1
Length
9.3
Weight
1.15081300764
Width
6.3
ReleaseDate
2013-01-12T00:00:01Z
NumberOfItems
1
