Marketing to the Mindset of Boomers and Their Elders: Using

Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your
- Used Book in Good Condition
Marketing to the Mindset of Boomers and Their Elders is the authors' second book based on insights from their ongoing multiple-client studies on Americans 40 years and older. Beginning in 1989, these studies have been conducted seven times with over 20,000 people in this market. This book includes nine separate segmentation strategies based on attitudes. Data on demographics, behaviors, and Internet and media usage were also gathered.
Country USA
Brand Brand: Attitudebase
Manufacturer Attitudebase
Binding Hardcover
UnitCount 1
EANs 9780970560513
ReleaseDate 0000-00-00

Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your