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Books > Business & Money > Marketing & Sales > Marketing > 0077632702
  1. Marketing with Connect Plus
    Marketing with Connect Plus
    Marketing with Connect Plus
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Marketing with Connect Plus

    [0077632702]
    Delivery: 10-20 Working Days
    Price R14377.00

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Additional Information

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.

This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.

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Specifications

Country
USA
Binding
Printed Access Code
Brand
Brand: McGraw-Hill/Irwin
EAN
9780077632700
Edition
11
Feature
Used Book in Good Condition
ISBN
0077632702
Label
McGraw-Hill/Irwin
Manufacturer
McGraw-Hill/Irwin
NumberOfItems
1
NumberOfPages
745
PublicationDate
2012-03-05
Publisher
McGraw-Hill/Irwin
Studio
McGraw-Hill/Irwin
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