Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to (1) building on past experiences as authors, (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.
This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
Printed Access Code
Used Book in Good Condition
Most Helpful Customer Reviews
The book itself is alright. However, I paid to have it coming with connect access code and there was nothing of that. I paid more then I should have for this book thinking it was coming with connect, and I had to pay another 50 dollars to actually get a real access code to connect. Very disappointed of that transaction.
I dreaded reading this book every week. I felt that the author could have easily reduced the number of pages in each chapter by about a 1/2, while still adequately covering everything. This resulted in a great deal of repetition. Despite the length, the author did a poor job of explaining some concepts (not enough explanation), and many of the graphs, charts, and diagrams were poorly explained. For some odd reason, the author includes QR codes on some of the pages so that you can view some outdated videos. Problem is, many of the links were no longer available.
The Connect that comes with this book is only useful if you either need it for class, or like to study the vocabulary and concepts through flashcards (called Learnsmart). Otherwise, don't buy the book with Connect.
Although the title clearly states "Marketing WITH Connect Plus" and the book description also states "Connect Plus Card Included With Unused Code," this is completely false. The book does NOT come with Connect Plus which, if you are ordering this particular one as I did, you require for a marketing course. You are better off buying/renting this book at a cheaper price and buy Connect Plus through the publisher's website so you don't have to spend the extra $$ as I had to do just to be disappointed.
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