Mass Media Research: An Introduction

Mass Media Research: An Introduction

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Paperback
ItemPartNumber black & white tables
UnitCount 1
Format Illustrated
EANs 9781133307334
ReleaseDate 0000-00-00

You might also like...