Master Data Management in Practice: Achieving True Customer

Master Data Management in Practice: Achieving True Customer MDM

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber 9780470910559
ReleaseDate 2011-06-09
UnitCount 1
EANs 9780470910559

Master Data Management in Practice: Achieving True Customer MDM