Mastering the New Media Landscape: Embrace the Micromedia

Mastering the New Media Landscape: Embrace the Micromedia Mindset

The New Way to Get Noticed

The giant brands that once dominated the media landscapeâ€”Oprah, the New York Times, NPR, CNNâ€”have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of mediaâ€”earned, owned, and rentedâ€”and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Country USA
Brand Berrett-Koehler
Manufacturer Berrett-Koehler Publishers
Binding Paperback
ItemPartNumber 9781626565807
Color Sky/Pale blue
ReleaseDate 2016-03-07
UnitCount 1
Format Illustrated
EANs 9781626565807

Mastering the New Media Landscape: Embrace the Micromedia Mindset