This item may be available in a different size, colour, scent, version or platform. Click below to be directed to product options:
Intense color from highly concentrated pigments
24 hour wear
Smudge proof waterproof
The most intense line for lasting drama. Eye studio lasting drama gel eyeliner holds highly concentrated pigments in a clear gel base, so color is more intense and lines resist wear for 24 hours. Smudge proof and waterproof.
Health and Beauty
Maybelline New York
Most Helpful Customer Reviews
I've been doing my eyeliner the same way for going on five years - a very dark and very thick "cat eye." I am constantly getting asked about how I do this and what product I use, and people are always surprised that I use a cream liner rather than a liquid. For me, liquid liner tends to separate, sometimes crack, and everyone knows that you've really got to be careful with it because it's so temperamental. This eyeliner isn't like that at all, it's extremely smooth, it stays locked on all day (and even overnight!) and it always looks absolutely divine. There is no other eyeliner that I'll ever use - so I hope they never discontinue this. A jar of this liner lasts me 4-6 months on a daily use, doesn't irritate my extremely sensitive skin, and doesn't have some chemical-like scent. If there's any beauty product I recommend to people of all skin tones, ages, and styles, it's this.
Bought this in September, and it is December and I still haven't had to buy any new eyeliner. I love it, it stays on all day with only a little smudge and is easy to take off and apply. My favorite eyeliner.
I really like this eyeliner and I would definitely prefer this eyeliner to pencil or liquid because for several reasons: First, it is easy to apply and brush makes it easy to draw straight lines. Secondly, unlike with liquid eyeliners, you have control over intensity so you can make it really dark (like for smoky eyes) or less intense for every-day makeup. Lastly, this eyeliner is not as dry as pencil, which makes it less harsh on my eyelids, takes less time to apply, no need to sharpen, no mess. I would also recommend it for someone who is new or not very good at applying makeup.
I’ve been wearing this eyeliner daily for a week and it didn't smudge. The only disadvantage I can think of is that you should to clean brush after each time you apply make up.
The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.
Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!
Please also note that certain items cannot be imported, these include Alcohol, Animals, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.
Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.