Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Country | USA |
Binding | Paperback |
EAN | 9780125902441 |
Edition | 1 |
ISBN | 0125902441 |
IsEligibleForTradeIn | 1 |
Label | Academic Press |
Manufacturer | Academic Press |
NumberOfItems | 1 |
NumberOfPages | 753 |
PublicationDate | 1991-01-11 |
Publisher | Academic Press |
ReleaseDate | 1990-12-28 |
Studio | Academic Press |