Media: From Chaos to Clarity: Five Global Truths That Make

Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World

What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.

Country	USA
Author	Judy Ungar Franks
Binding	Paperback
EAN	9780983466239
Edition	Second Edition
IsAdultProduct	0
ISBN	0983466238
Label	Marketing Democracy, Limited, The
Manufacturer	Marketing Democracy, Limited, The
NumberOfItems	1
NumberOfPages	146
PublicationDate	2018-08-20
Publisher	Marketing Democracy, Limited, The
Studio	Marketing Democracy, Limited, The
ReleaseDate	0000-00-00

Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World