Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply

Media Planning - From Recency to Engagement

Media planning was a cost; a base-camp support group for those highly paid troops on the front line. That has changed. Agency Media has come a long way from the mail-room assignment of simply delivering the message. Today, media planners are responsible for understanding the process of communication and the way advertising works. The book covers the different aspects of advertising communication process so essential for todays media planners .
Country USA
Manufacturer DGM Icfai Books
Binding Paperback
ItemPartNumber 8131417360
Model 8131417360
EANs 9788131417362
ReleaseDate 0000-00-00

Media Planning - From Recency to Engagement