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Words, Language & Grammar

Media of Mass Communication, The, Books a la Carte (12th Edition)

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Media of Mass Communication, The, Books a la Carte (12th Edition)

For courses in Introduction to Mass Communication

Help students see the impact of the media upon society and our daily lives
The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. The Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.

NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

The Media of Mass Communication, Twelfth Edition is also available via REVELâ„¢, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

Country	USA
Author	John Vivian
Binding	Loose Leaf
EAN	9780133931211
Edition	12
ISBN	0133931218
IsEligibleForTradeIn	1
Label	Pearson
Manufacturer	Pearson
NumberOfItems	1
NumberOfPages	320
PublicationDate	2016-12-09
Publisher	Pearson
Studio	Pearson
ReleaseDate	0000-00-00

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