Mission in a Bottle: The Honest Guide to Doing Business

Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.

Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
Country USA
Brand CROWN
Manufacturer Crown Currency
Binding Hardcover
ItemPartNumber 9780770437497
Color White
ReleaseDate 2013-09-03
UnitCount 1
EANs 9780770437497

Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding