Approximate Color Changes To: Rosy Red. The Original Long Lasting Lip Color (up to 12 hours). Works with individual body chemistry and PH. Changes instantly to a shade perfect for the individual according to body chemistry when applied. Great for the women on the go who don't have time to reapply makeup.The lipstick that changes with your individual body chemistry and temperature, for the perfect customized lip color. These fashion-right shades are smudge-proof, kiss-proof, and non-drying. Complete with Vitamin E and Aloe Vera that moisturizes and conditions for up to 12 hours.