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Multivariate Data Analysis (7th Edition)

R 14,445

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Multivariate Data Analysis (7th Edition)

For graduate and upper-level undergraduate marketing research courses.

For over 30 years,Â Multivariate Data Analysis Â has provided readers with the information they need to understand and apply multivariate data analysis.Â

Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques.

In this Seventh Edition, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Country	USA
Brand	Hair, Joseph F., Jr./ Black, William C./ Babin, Barry J./ Anderson, Rolph E.
Manufacturer	Pearson
Binding	Paperback
ItemPartNumber	black & white tables, figures
Warranty	No
EANs	9780138132637
ReleaseDate	0000-00-00

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