My Life in Advertising and Scientific Advertising (Advertising

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Country USA
Manufacturer McGraw Hill
Binding Kindle Edition
ReleaseDate 1966-02-01
Format Kindle eBook
EANs 9780071784801

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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)