Ogilvy on Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
| Country | USA |
| Author | Claude Hopkins |
| Binding | Kindle Edition |
| EAN | 9780071784801 |
| Edition | 1 |
| EISBN | 9780071784801 |
| Format | Kindle eBook |
| ISBN | 0071784802 |
| Label | McGraw-Hill Education |
| Manufacturer | McGraw-Hill Education |
| NumberOfPages | 335 |
| PublicationDate | 1966-02-01 |
| Publisher | McGraw-Hill Education |
| ReleaseDate | 1966-02-01 |
| Studio | McGraw-Hill Education |