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Netflixed: The Epic Battle for America's Eyeballs

Netflixed: The Epic Battle for America's Eyeballs
- Used Book in Good Condition
The inside story of Netflixâ€™s incredible rise and uncertain future as master of the video universe
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Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term successâ€”or even survivalâ€”is still far from guaranteed.
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Journalist Gina Keating recounts the fast-paced drama of the companyâ€™s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.
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Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.
Country USA
Brand Portfolio
Manufacturer Portfolio
Binding Paperback
Color Brown
ReleaseDate 2013-09-24
UnitCount 1
EANs 8601423407494

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