Never Use Futura (The history of a typeface)

Never Use Futura (The history of a typeface)

It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Futura and its typographic offspring have been the face of presidential campaigns from Richard Nixon to Hillary Clinton. Indeed, Futura is one of the most used fonts in the world todayâ€”the typeface of modern designâ€”more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Country USA
Brand Princeton Architectural Press
Manufacturer Princeton Architectural Press
Binding Paperback
ItemPartNumber 47645335
ReleaseDate 2017-10-17
UnitCount 1
EANs 9781616895723

Country	USA
Brand	Princeton Architectural Press
Manufacturer	Princeton Architectural Press
Binding	Paperback
ItemPartNumber	47645335
ReleaseDate	2017-10-17
UnitCount	1
EANs	9781616895723

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