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Books > Self-Help > Success > 1931059918
  1. Once Upon a Cow: A Story about Eliminating Excuses and Settling for Nothing but Success
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  2. Once Upon a Cow: A Story about Eliminating Excuses and Settling for Nothing but Success

    Delivery: 10-20 Working Days
    Customer Ratings (32 reviews)
    Price R1035.00

Additional Information

An insightful and deceptively simple guide-from a popular speaker and life coach.

In this empowering book, bestselling author and speaker Dr. Camilo Cruz helps readers identify the hidden excuses that hold them back-even the most entrenched ones-and open the door to greater success and fulfillment. Inspired by a brief parable in which a family of farmers learns to thrive without their beloved (yet costly and unproductive) cow, this upbeat book speaks to readers of every age and lifestyle, helping them take ownership of their choices and their lives.

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Most Helpful Customer Reviews

I really appreciated the real-life examples in this book. So many books tend to have broad generalizations about difficulties and challenges that we face and they don't often have precise, applicable, realistic ways to approach them.

Most people will find themselves in this book - and most likely in some unexpected ways. People are masters at finding ways not to do all the things we proclaim to have as goals: get fit, go back to school, find a new path. This book book points them all out in detail! You will find yourself smiling as you see yourself in some of the examples. The book has a humorous, easy-to-read tone that will inspire you to dump those excuses in the trash for good.
As a general rule, I am pretty cynical about the self-help / self-improvement genre (due largely to the self-promoting people behind the books, CD's, infomercials, etc.). However, I want to pass along a recommendation for the book "Once Upon a Cow." The substance of these kinds of books is gauged by the impact they have on the reader. "Once Upon a Cow" was recommended to me by a Vistage member of mine who stopped smoking and lost 43 pounds after reading the book. That got my attention.

Once I began to kill my own cows (trust me, you have to read the book), I passed the book along to clients of mine who I thought were "settling" and giving excuses for their lack of success (the economy; their bad luck; the lack of information; the brain-dead competition; etc.) or had reasons why they couldn't do something they know they should do (I'm naturally shy; I'm not wired that way; you don't understand how difficult my business is; it's my fatal flaw - everyone has them,... Read more
So many self-improvement books pander to our emotions. We read them and are charged with an emotional high that usually lasts for somewhere between an hour and a week, then it's gone. We may retain a few tid-bits that we can throw out there every now and then that are useful, but for the most part, the reading public goes unchanged. In ONCE UPON A COW, business coach and speaker Camilo Cruz gives you actionable steps to put into immediate motion to bring about the changes you so desperately want to make in your life.

I myself am a leader, coach and mentor. I work diligently to stay on top of life, stay motivated and elevate others, but I quickly identified areas of weakness in my own life, the excuses I've used to hide behind, and ways to take positive action.

We develop our excuses (cows) at an early age. We use them, nurture and protect them, and even refine them until they are no longer excuses but a part of our own little reality. We finally wake up one day... Read more
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