One World One Company: How Some of the Best Companies in the

One World One Company: How Some of the Best Companies in the World Are Becoming Global. and Why You Should Too.

Subtitle: How some of the best companies in the world are becoming global. And why you should too. About: It is time to update the way we view the world of business. In this book, Fredrik HÃ¤rÃ©n argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. Be inspired by what Fredrik learned by interviewing the CEO of SKF in a hotel in Beijing, the CMO of Jones Lang LaSalle in an office in London and a marketing executive of Google at the Googleplex in San Francisco, among many other things. For his research, Fredrik HÃ¤rÃ©n traveled to more than 20 countries, conducting interviews with professionals working for successful organizations such as Mindshare, Volvo, IKEA, Rovio, Siemens, Jotun, Manpower, Ericsson, Maersk and many, many more. Prepare to be surprised, challenged and inspired and to look at the world of business in a brand new way.
Country USA
Brand Ingramcontent
Manufacturer Organization Singapore Pte Ltd
Binding Paperback
UnitCount 1
EANs 9789197547109
ReleaseDate 0000-00-00

Country	USA
Brand	Ingramcontent
Manufacturer	Organization Singapore Pte Ltd
Binding	Paperback
UnitCount	1
EANs	9789197547109
ReleaseDate	0000-00-00

One World One Company: How Some of the Best Companies in the World Are Becoming Global. and Why You Should Too.