Online Marketing Simulations: The Definitive Methodology For

Online Marketing Simulations: The Definitive Methodology For Predicting The Future Of Your Online Business

The Online Marketing Simulation is a methodology used by CEOs, CMOs, Web Analytics Experts, and Online Marketers to understand how customers evolve and change over time, allowing business leaders to optimize the long-term profitability of a business. By analyzing purchase activity, Mr. Hillstrom demonstrates how customers with specific habits (i.e. customer clicks through a paid search ad or buys from an e-mail marketing message) and merchandise preferences evolve over time. The methodology in this book allows the Business Leader to predict future sales, and based on a five year forecast, make changes to the business today that result in a positive future outcome.

Country	USA
Author	Kevin Hillstrom
Binding	Paperback
EAN	9781449543969
ISBN	1449543960
Label	CreateSpace Independent Publishing Platform
Manufacturer	CreateSpace Independent Publishing Platform
NumberOfPages	162
PublicationDate	2009-10-12
Publisher	CreateSpace Independent Publishing Platform
SKU	ACOMMP2_book_usedlikenew_1449543960
Studio	CreateSpace Independent Publishing Platform
ReleaseDate	0000-00-00

Online Marketing Simulations: The Definitive Methodology For Predicting The Future Of Your Online Business