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Books > Christian Books & Bibles > Christian Living > 0520267524
  1. Oprah: The Gospel of an Icon
    Oprah: The Gospel of an Icon
    Oprah: The Gospel of an Icon
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Oprah: The Gospel of an Icon

    Delivery: 10-20 Working Days
    Price R859.00

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“Today on Oprah,” intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey’s empire—Harpo Productions, O Magazine, and her new television network—an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton’s unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.

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Kathryn Lofton
University of California Press
University of California Press
University of California Press
University of California Press
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