Ovation Color Protection Shampoo - Brightens and Hydrates Treated Hair - 12 oz - With Rice Bran, Avocado, Passionfruit Seed Oils

The innovative, fade fighting formula gently cleanses while protecting and maintaining color treated hair. Color Therapy Shampoo helps shield strands from hard water, heat styling and the sun - leaving hair with long lasting, brilliant color and shine. Ovation Color Therapy Shampoo is a gentle cleanser that is safe and effective for everyday use. A special blend of powerful ingredients helps preserve color longevity while shielding strands from UV rays and damage from heat styling. Prefect for natural or color treated hair types seeking additional moisture. Paraben & sulfate free. Safe for Color Treated Hair. Dermatologist Reviewed. Cruelty Free.

Directions for use:

Apply Ovation Color Therapy Shampoo to wet hair. Gently work into lather at the scalp and lightly massage through ends, then rinse. Follow with Ovation Cell Therapy Hair Treatment and Ovation Color Therapy Conditioner .

Ingredients include:

• A paraben-free protein known to repair and revitalize hair, retain and enhance color, prevent tangles, and increase shine, volume, and smoothness.
• Extracts of marine algae rich in mineral salts, proteins, amino acids and vitamins known to help protect and align the hair cuticle to inhibit color fading, resulting in shine and longer lasting color.
• Peptides that penetrate and repair the hair strand from the inside while improving the feel on the outside. Phytic Acid acts as antioxidant to protect against damage caused by solar radiation.
• A rich array of natural oils that contain nutrients and antioxidants, known to encourage healthy hair and help manage split ends. Rich in fatty acids and Vitamin E. Linoleic and oleic acid that hydrate and moisturize hair.
• Naturally occurring starch to provide excellent detangling benefits during wet and dry combing.
• All natural alternative to silicone that provides moisture and lubrication to the hair, protect the cuticle and reducing breakage.