PURIDEA 3.3ft / 1m Nylon Braided Tangle-Free iPhone Cables Apple MFi Certified Lightning to USB Cable with Aluminum Connector Heads for iPhone 5 6 6S 7 7S Plus iPod iPad (Gary)

Thick & heavy duty
Actually thicker than the OEM cables that Apple provides.
The braiding and structure/build of the cable itself is sturdy. It doesn't feel like a cable at all. It's very lightweight, and is able to be bent and doesn't tangle.
The texture of the cable feels like it was hand woven, almost like kangaroo leather watch straps.
Better protection of the inside wires.

Charge speed
It carries out the functions of charging and syncing data flawlessly without any incompatibilities on iPhone 5, 6, 6S,7,7S Plus.
Rapid charge 2.4A max: Support fast charge with max 2.4 amp charging capabilities from the 2.4A output USB port on wall chargers or car chargers.

Length & usage
3 ft of portable, durable, colored, flexible cord with high quality Nylon fiber jacket is ideal for usage while charging in home, car, office and more.

Strong
Better reinforced at the lightning connection.
Wrapping it up almost everyday, the charge cable is still strong (for at least 4,000 times).
The connect head stays OK though often putting the head on/off phone surface (for at least 10,000 times).

Trademark & brand
Only buying from Cooostar, will you get the original PURIDEA products. PURIDEA is a registered brand & trademark on US & EU.