Product Description
Persuasion: Reception and Responsibility
Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.
Technical Specifications
Country
USA
Brand
Cengage Learning
Manufacturer
Cengage Learning
Binding
Paperback
ItemPartNumber
black & white illustrations, figures
UnitCount
1
EANs
9780495567509





