Persuasion: Reception and Responsibility

Persuasion: Reception and Responsibility

Product ID: 0495567507 Condition: New

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Product Description

Persuasion: Reception and Responsibility

Intended for courses in persuasion, propaganda, advertising/marketing, or any course dealing with rhetorical and/or media criticism that takes a consumer approach to advertising, the media, and political persuasion. These courses are offered at four-year schools in departments of speech, speech communication, mass communication, communication studies and/or communication.

Technical Specifications

Country
USA
Brand
Cengage Learning
Manufacturer
Cengage Learning
Binding
Paperback
ItemPartNumber
black & white illustrations, figures
UnitCount
1
EANs
9780495567509