Political Polling: Strategic Information in Campaigns

Political Polling: Strategic Information in Campaigns (Campaigning American Style)
- Used Book in Good Condition
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Paperback
ItemPartNumber illustrations
ReleaseDate 2008-07-17
UnitCount 1
EANs 9780742561328

Country	USA
Brand	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
Binding	Paperback
ItemPartNumber	illustrations
ReleaseDate	2008-07-17
UnitCount	1
EANs	9780742561328

Political Polling: Strategic Information in Campaigns (Campaigning American Style)