Polling and the Public: What Every Citizen Should Know
Product Description
Polling and the Public: What Every Citizen Should Know
Fully updated with new data and scholarship, the Ninth Edition examines the 2014 midterm elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling. It also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse.
Technical Specifications
You might also like
Political Behavior of the American Electorate
The Victory Lab: The Secret Science of Winning Campaigns
American Public Opinion: Its Origins, Content and Impact
The Game of School: Why We All Play It, How It Hurts Kids,and What It Will Take to Change It
Campaigns and Elections American Style (Transforming American Politics)
Learning Futures: Education, Technology and Social Change
The Elements of Style (with Index)
Advertising and Public Relations Research
Ethics in Media Communications: Cases and Controversies (with InfoTrac)