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Books > Health, Fitness & Dieting > Mental Health > 0789012987
  1. Popular Culture in a New Age
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  2. Popular Culture in a New Age

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    Price R1151.00

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With a Foreword by Dr. Fishwick's student--Tom Wolfe.

This book redefines popular culture in the light of the revolutionary changes brought about by the information revolution and the digital divide. It explores the phenomenal growth and extension of popular culture in the last decade and ties in the vast changes brought about by technology and the Internet. In an era when American television and the Internet reach virtually every corner of the globe, Popular Culture in a New Age shows how the poorly understood and often underestimated area known as popular culture affects all of our lives.

Beginning with an evaluation of the millennium celebrations and the enormous error of Y2K madness, Popular Culture in a New Age then moves on to the “New Gold Rush” brought about by technology and takes a hard look at its risks. The book examines a wide variety of pop culture phenomena such as carnivals, celebrities, and the road from nineteenth century humbuggery (P. T. Barnum's term) to today's hype.

In Popular Culture in a New Age you'll learn about:
  • the three faces of popular culture: folk, fake, and pop--how they relate and how they differ
  • today's popular icons
  • the empire of Disney World
  • Marshall McLuhan, our era's most profound and shocking electronic thinker
  • African-American popular culture and style
Popular Culture in a New Age gives characterization to the postmodern world in a chapter on “postmodern pop,” followed by the shift from civil religion to civil disobedience and the “myth of success.” This insightful book will help you understand the way we eat, think, vote, and respond to our fast-changing world in the era of hype, spin doctors, chat rooms, and jargon.

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Brand: Routledge
Used Book in Good Condition
Most Helpful Customer Reviews

Popular Culture In A New Age by Marshall W. Fishwick (Professor of Interdisciplinary Studies and Director of the American Studies and Popular Culture Programs, Virginia Tech, Blacksburg, Virginia) is an amazing and informative look at the profound impact American pop culture and American technology has on ordinary people's lives, both within and without America's borders. From celebrity obsessions, to black popular culture, to carnivals, different facets of America's trendiest activities and beliefs are carefully scrutinized in this straightforward, no-nonsense, extremely fascinating account. Of special note are the chapters "Popular Culture: The Beggar at the Gate of Our Public Schools"; "From Humbuggery to Hype"; and "Faith Takes a New Face". Enhanced with Notes, a bibliography for further reading, an index, Popular Culture In A New Age is highly recommended for Contemporary American Popular Culture Studies supplemental reading lists and academic... Read more
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