Books > Business & Money > Marketing & Sales > Advertising
Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Product ID: B0013Y1UHO Condition: New
Sold Out

Product Description

Positioning: The Battle for Your Mind, 20th Anniversary Edition

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Technical Specifications

Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw Hill
Binding
Kindle Edition
ReleaseDate
2000-11-20T00:00:00.000Z

You might also like

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

High Growth Handbook

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)

Ogilvy on Advertising

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

Scientific Advertising

Contagious: Why Things Catch On