Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesnâ€™t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This â€œprivileged moment for changeâ€ prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change â€œmindsâ€ a pre-suader must also change â€œstates of mind.â€

His first solo work in over thirty years, Cialdiniâ€™s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listenerâ€™s attitudes, beliefs, or experiences isnâ€™t necessary, says Cialdiniâ€”all thatâ€™s required is for a communicator to redirect the audienceâ€™s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, â€œYes.â€
Country USA
Manufacturer Random House Business
Binding Paperback
ReleaseDate 2016-09-08
UnitCount 1
EANs 9781847941428

Country	USA
Manufacturer	Random House Business
Binding	Paperback
ReleaseDate	2016-09-08
UnitCount	1
EANs	9781847941428

Pre-Suasion: A Revolutionary Way to Influence and Persuade

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