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Principles of Marketing

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Principles of Marketing
- Used Book in Good Condition
Learn how to create value and gain loyal customers.

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Todayâ‚¬s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Country USA
Brand Pearson
Manufacturer Pearson College Div
Binding Hardcover
UnitCount 1
EANs 9780132167123
ReleaseDate 0000-00-00

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