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Business & Money

Marketing & Sales

Principles of Marketing, Student Value Edition (15th Edition)

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Principles of Marketing, Student Value Edition (15th Edition)

Readers interested in an overview of marketing strategies and techniques.

Learn how to create value and gain loyal customers.
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Principles of Marketing helps current and aspiring marketers master todayâ€™s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, itâ€™s packed with new stories and examples illustrating how companies employ technology to gain competitive advantageâ€”from traditional marketing all-stars such as P&G and McDonaldâ€™s to new-age digital competitors such as Apple and Google.

Country	USA
Binding	Loose Leaf
EAN	9780133128246
Edition	15
ISBN	0133128245
Label	Prentice Hall
Manufacturer	Prentice Hall
NumberOfItems	1
NumberOfPages	734
PublicationDate	2013-01-20
Publisher	Prentice Hall
Studio	Prentice Hall
ReleaseDate	0000-00-00

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