Private Label: Turning the Retail Brand Threat Into Your

Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity
- ISBN13: 9780749455934
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Private labels, also known as â€œstore brandsâ€ or â€œhouse brands,â€ have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher-quality products under their private labels. The result has been a huge increase in the market share of private label brands. Of every $100 spent around the world, $17 is spent on a private label.Â

The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands. Private Label is a gripping and persuasive study of this retail phenomenon. Based on exclusive worldwide research by Saatchi & Saatchi X, it encourages brand owners to see the private label problem as a genuine business opportunity that will inspire them to really innovate. This book is for retailers too, as they need to control private labels profitably without damaging their own business. The way forward, the authors argue, is cooperation between brands and retailers.Â

Punchy and provocative, Private Label encourages both brand owners and retailers to reinvent themselves continually. By making use of megatrends, shopper insight, and value innovation, all parties can add value to their businesses.

Country	USA
Binding	Paperback
Brand	Brand: Kogan Page
EAN	9780749455934
ISBN	0749455934
IsEligibleForTradeIn	1
Label	Kogan Page
Manufacturer	Kogan Page
MPN	illustrations
NumberOfItems	1
NumberOfPages	320
PartNumber	illustrations
PublicationDate	2009-06-01
Publisher	Kogan Page
Studio	Kogan Page
ReleaseDate	0000-00-00

Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

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