Qualitative Methods in Business Research (Introducing Qualitative Methods series)
Product Description
Qualitative Methods in Business Research (Introducing Qualitative Methods series)
- Used Book in Good Condition
Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
Technical Specifications
You might also like
Social Research Methods: Qualitative and Quantitative Approaches (7th Edition)
Conducting Research Literature Reviews: From the Internet to Paper
Social Research Methods: Qualitative and Quantitative Approaches, 7e
Conducting Research Literature Reviews: From the Internet to Paper
Assessing Organizational Communication: Strategic Communication Audits (Guilford Communication Series)
The Power of Collective Wisdom: And the Trap of Collective Folly
Source: The Inner Path of Knowledge Creation
Conversations on Servant-Leadership: Insights on Human Courage in Life and Work
The Skilled Facilitator Fieldbook: Tips, Tools, and Tested Methods for Consultants, Facilitators, Managers, Trainers, and Coaches
Forgiveness and Power in the Age of Atrocity: Servant Leadership as a Way of Life