Qualitative Methods in Business Research (Introducing

Qualitative Methods in Business Research (Introducing Qualitative Methods series)
- Used Book in Good Condition
Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
Country USA
Brand Sage Publications
Manufacturer SAGE Publications Ltd
Binding Paperback
ReleaseDate 2008-04-14
UnitCount 1
EANs 9781412903172

Qualitative Methods in Business Research (Introducing Qualitative Methods series)