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Real Influence: Persuade Without Pushing and Gain Without Giving In (Your Coach in a Box)

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Real Influence: Persuade Without Pushing and Gain Without Giving In (Your Coach in a Box)

People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever.

Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world.

In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes,

Country	USA
Binding	Audio CD
Brand	Goulston, Mark, M.D./ Ullmen, John/ Dixon, Walter (NRT)
EAN	9781469085135
Edition	Unabridged
ISBN	1469085135
Label	Your Coach In A Box
Manufacturer	Your Coach In A Box
NumberOfItems	6
PublicationDate	2013-03-26
Publisher	Your Coach In A Box
ReleaseDate	2013-03-26
Studio	Your Coach In A Box

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