Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work

A collection of 500 great logos critiqued by a panel of internationally acclaimed designersIn Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding designers is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

Four internationally acclaimed designers were presented with the challenge of explaining in five sentences or less what makes each design effective  or how the design could have been improved. The rules were simple: no jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today's top creative minds.

Really Good Logos Explained examines the aesthetics of good logo design and points out with wonderfully specific detail, exactly what makes each design sing - what makes them "really good."