Regulating Style: Intellectual Property Law and the Business

Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala

Fashion knockoffs are everywhere. Even in the out-of-the-way markets of highland Guatemala, fake branded clothes offer a cheap, stylish alternative for people who cannot afford high-priced originals. Fashion companies have taken notice, ensuring that international trade agreements include stronger intellectual property protections to prevent brand â€œpiracy.â€ In Regulating Style, Kedron Thomas approaches the fashion industry from the perspective of indigenous Maya people who make and sell knockoffs, asking why they copy and wear popular brands, how they interact with legal frameworks and state institutions that criminalize their livelihood, and what is really at stake for fashion companies in the global regulation of style.
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Country USA
Brand University of California Press
Manufacturer University of California Press
Binding Paperback
ReleaseDate 2016-10-11
UnitCount 1
Format Illustrated
EANs 9780520290976

Country	USA
Brand	University of California Press
Manufacturer	University of California Press
Binding	Paperback
ReleaseDate	2016-10-11
UnitCount	1
Format	Illustrated
EANs	9780520290976

Regulating Style: Intellectual Property Law and the Business of Fashion in Guatemala