Retail Buying 3rd Edition: From Basics to Fashion

Retail Buying 3rd Edition: From Basics to Fashion
- Used Book in Good Condition
With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they ll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a sixmonth merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment. This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math.
Country USA
Brand Fairchild Books
Manufacturer Fairchild Books
Binding Paperback
UnitCount 1
EANs 9781563677038
ReleaseDate 0000-00-00

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