Rhetoric Online: The Politics of New Media, 2nd Edition

Rhetoric Online: The Politics of New Media, 2nd Edition (Frontiers in Political Communication, Vol. 22)
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The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online.
Country USA
Brand Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Manufacturer Peter Lang Inc., International Academic Publishers
Binding Paperback
UnitCount 1
EANs 9781433113291
ReleaseDate 0000-00-00

Country	USA
Brand	Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Manufacturer	Peter Lang Inc., International Academic Publishers
Binding	Paperback
UnitCount	1
EANs	9781433113291
ReleaseDate	0000-00-00

Rhetoric Online: The Politics of New Media, 2nd Edition (Frontiers in Political Communication, Vol. 22)