Maximize your success in the luxury home niche. Rich Buyer, Rich Seller tells you how. Inside you'll discover new research, great ideas, and the surprising answers to questions such as...
* Who are the buyers and sellers of luxury homes?
* How do they choose their real estate agents?
* How can you position yourself as a luxury home expert?
* What special competencies must you have to succeed?
* What must you know about lifestyles of the rich and famous?
* How do you market an upper-tier property effectively?
* How do you meet the service expectations of the affluent and gain their loyalty and referrals?
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