Rising Tide: Lessons from 165 Years of Brand Building at

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Hardcover
UnitCount 1
EANs 9781591391470
ReleaseDate 0000-00-00

Country	USA
Brand	Harvard Business Review Press
Manufacturer	Harvard Business Review Press
Binding	Hardcover
UnitCount	1
EANs	9781591391470
ReleaseDate	0000-00-00

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble