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SAGE Brief Guide to Marketing Ethics

SAGE Brief Guide to Marketing Ethics

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Product Description

SAGE Brief Guide to Marketing Ethics

  • Used Book in Good Condition

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Technical Specifications

Country
USA
Brand
Sage Publications
Manufacturer
SAGE Publications, Inc
Binding
Paperback
PartNumber
Refer to Sapnet.
IsAdultProduct
Height
9
Length
6
Weight
0.6172943336
Width
0.5
ReleaseDate
2011-03-14T00:00:01Z
NumberOfItems
1

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