Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!
This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!
Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success • Supercharge your results with all five key ingredients of Google optimization • Reel in links with 17 up-to-the-minute, link-building strategies • Use the Nuclear Football: today’s #1 technique for attracting targeted traffic • Track traffic, engagement, conversions, and the effectiveness of each site element • Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques • Systematically convert strong SEO results into real paying customers • Prepare for the revolution in social search that’s barreling toward you • Use keyword tools to uncover underserved, high-profit business niches • Leverage your content investments to forge powerful new relationships and partnerships
Most Helpful Customer Reviews
Not being an SEO whiz I didn't really believe that Evan could simplify this subject enough for me. The book not only simplified the topic but Evan also injected enough humor to give you a few chuckles along the way.
I also liked the fact that he broadened the subject just enough (running a business, social media) to give you a better view of how SEO can help. He was humble enough to tell us his big screw-ups.
Almost skipped the chapter on Bing/Yahoo because like most people I thought search begins and ends with Lord Google. Picked up some very insightful pieces on the two minority players.
I realize now that if you are not using Google analytics (free) then you are hurting yourself. If Francis Bacon was alive today he would say Google Analytics is Power.
Now I have to go back and look at Evans previous titles.
Great book for those that are intimidated by the topic.
Does what it says on the tin. It's well written, about treading that line between not using black hat SEO tactics, which will get you down rated by the google search algorithms, and yet still gaming the system within the boundaries given. Overall, the aim of the ever evolving google algorithms is to move towards reward those sites with the best, most relevant, most recent content, and the best links to the most reputable other sites. However, as every one is, or should, be trying to do this, this book does help to try and enable readers to optimise their own performance within this battle field. Good read, and not too long to get through either.
I have previous digital marketing experience, but have been out of the game for 3 years (which can seem like forever in the digital realm). I bought SEO Made Easy to brush up on my digital knowledge so that I can grow my part time health coaching business online. This book truly does make SEO understandable, with easy-to-implement action steps to put your knowledge to work! I feel empowered to do some great stuff now that I back up to speed digitally. Highly recommend this to any online newbies or any seasoned vets looking for a brush-up.
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