Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.
Most Helpful Customer Reviews
No complaints- competitively priced, accurately described, and arrived on time as promised.
This was not a good substitute for the newest edition(referring to the 9th edition)that was required for my Sales Management course. It is must cheaper but it was difficult to follow during open book exams. If you are a college business student, I would not recommend this for an online class but discuss with your professor if it is a satisfactory version for an IN-PERSON course.
Book came in EUC as stated! Thabk you.
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