LiveZilla Live Chat Software
Importitall
Register/Login Login Contact UsContacts BlogBlog
Cart Items : 0 | Cart Total : R0
Books > Business & Money > Marketing & Sales > Marketing > 0844233676
  1. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them
    Image(s) provided for illustrative purposes and may differ from the actual product
  2. Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them

    [0844233676]
    Delivery: 10-20 Working Days
    Price R1601.00

     pinterest 
Additional Information

Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.

Similar Products

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)Successful Direct Marketing MethodsSports Marketing: A Strategic Perspective (4th Edition)Microsoft® Office 2013 QuickStepsAdvertising and Promotion: An Integrated Marketing Communications Perspective, 10th EditionMarketing Research EssentialsBeing the Boss: The 3 Imperatives for Becoming a Great LeaderAdvertising: Concept and Copy (Third Edition)
Specifications

Country
USA
Binding
Paperback
EAN
9780844233673
Edition
2nd
ISBN
0844233676
Label
Ntc Pub Group
Manufacturer
Ntc Pub Group
NumberOfItems
1
NumberOfPages
280
PublicationDate
1993-08
Publisher
Ntc Pub Group
Studio
Ntc Pub Group
Please Note

The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.

Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!

Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.

Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.