Satisfaction Guaranteed: The Making of the American Mass

Satisfaction Guaranteed: The Making of the American Mass Market
- Used Book in Good Condition
This sweeping history provides the reader with a better understanding of Americaâ€™s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kelloggâ€™s, Wrigleyâ€™s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macyâ€™s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
Country USA
Brand Smithsonian Books
Manufacturer Smithsonian Books
Binding Paperback
ReleaseDate 2004-10-17
EANs 9781588341464

Satisfaction Guaranteed: The Making of the American Mass Market