Screening Neoliberalism: Transforming Mexican Cinema,

Screening Neoliberalism: Transforming Mexican Cinema, 1988-2012

Cavernous, often cold, always dark, with the lingering smell of popcorn in the air: the experience of movie-going is universal. The cinematic experience in Mexico is no less profound, and has evolved in complex ways in recent years. Films like Y Tu Mama Tambien, El Mariachi, Amores Perros, and the work of icons like Guillermo del Toro and Salma Hayek represent much more than resurgent interest in the cinema of Mexico. In Screening Neoliberalism, Ignacio Sanchez Prado explores precisely what happened to Mexico's film industry in recent decades. Far from just a history of the period, Screening Neoliberalism explores four deep transformations in the Mexican film industry: the decline of nationalism, the new focus on middle-class audiences, the redefinition of political cinema, and the impact of globalization. This analysis considers the directors and films that have found international notoriety as well as those that have been instrumental in building a domestic market. Screening Neoliberalism exposes the consequences of a film industry forced to find new audiences in Mexico's middle-class in order to achieve economic and cultural viability.
Country USA
Brand Vanderbilt University Press
Manufacturer Vanderbilt University Press
Binding Hardcover
ItemPartNumber RKC2010675886
ReleaseDate 2014-06-30
UnitCount 1
EANs 9780826519658

Country	USA
Brand	Vanderbilt University Press
Manufacturer	Vanderbilt University Press
Binding	Hardcover
ItemPartNumber	RKC2010675886
ReleaseDate	2014-06-30
UnitCount	1
EANs	9780826519658

Screening Neoliberalism: Transforming Mexican Cinema, 1988-2012