Detailed, practical guide to increasing your Web traffic through better search results
Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.
Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works
If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Jerri L. Ledford
Most Helpful Customer Reviews
I was looking for new insight ... unfortunately, this book is NOT the place to get it. This doesn't even go over all the basics .... it doesn't sufficiently cover simple topics such as site architecture, keyword density, keyword placement, unique content development, keyword selection, developing title and other meta tags, proper off-site optimization techniques such as link building, page rank ....
Not really sure what this book was about ... but it sure wasn't a 'bible' for SEO.
If you're really looking for a good book on Search Engine Optimization, this isn't it. Keep looking.
The book covers concepts like SEO high level algorithm, Pay per click, robot, spiders, crawler, meta tags, etc. It gives the reader a ahead start on planning for SEO strategy to increase website traffic. However, this book is NOT for experienced implementers more so for readers entering into SEM/SEO. It does build a good base.
Key Points 1. Search engines look at Links, Anchors , Headers, Metadata tags , Image with Alt text (google images!), freshness of content, maturity of site to give rankings to web pages. 2. Use specific words to build website keyword density to attract high focused traffic for business; 3. Secondary Search Engines: They don't generate as much traffic as the primary search engines, but they are useful for regional and more narrowly focused searches. E.g.: Lycos, LookSmart, Miva, Ask.com, and Espotting. 4.Submit your web site to search engines manually, rather than waiting for them to pick up your site in the natural course of...
I was very dissapointed with this book. Much of what is said here can be easily found on the internet. Normally content being on the internet is fine but I was looking for a book I could read straight through rather than a collection of disjointed chapters on multiple topics. This book just didn't flow together. I never figured out what story was trying to be told by this book. I would skip this one and try another SEO book if you are a beginner.
I found it odd that a SEO Book had a chapter on Pay Per Click. Danny Sullivan has stated SEM = SEO + PPC. If this is the case they should have re-titled this as an SEM book or cut a few of the chapters. I was even more surprised to find a chapter on Maximizing PPC Strategies, it just wasn't necessary. I guess SEO and PPC overlap a great deal, but why here in an SEO book, let alone one called the SEO Bible? Combine the above with the Chapter on How Search Engines work it seemed to me like extra stuff I already know or didn't come...
The authorised South African distributor of this product is under no obligation to honour the manufacture's guarantees/warranties or to provide after-sales service.
Please note that this item is imported from the USA, and is designed to be used in the USA. In addition, if the unit is powered it will come with a US plug and an adapter/transformer may be required. Please click here for more information on power requirements, or check with us if you are unsure or need any assistance!
Please also note that certain items cannot be imported, these include Alcohol, Animals, Batteries, Flammable Materials, Currency, Food, Furs, Chemicals, Explosives, Medications, Plants, Seeds, Supplements, Pressurized Cans, Tactical Equipment, Vitamins, Weaponry and Weaponry Accessories. In these cases, the item and information is displayed for reference purposes only. If you are not sure if we are permitted to bring an item, please send us an e-mail with a link to the item to confirm.
Please also ensure that you are ordering the correct item for your particular application as returns to the USA are costly. Product reviews are also provided for most of our items, which can give you a good idea for possible things to look out for and the quality of the item. By clicking Add to Cart, you are confirming that the item is correct and you accept the conditions listed here.